Italian fashion designer Brunello Cucinelli has opened one of his eponymous stores in on Worth Avenue in Palm Beach. The designer chose Palm Beach for his 118th store because he knows that Palm Beach residents are sophisticated and stylish enough to want his clothes, which are inspired by an Italian luxury lifestyle. Cucinelli’s specialty is cashmere, a material the designer uses to create fine sweaters, shoes, bags and pants. The designer’s spring/summer collection is already arriving in the Palm Beach store.

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