Running is great for you, but it can be hard sometimes to motivate yourself to put trainers on and hit the pavement. It might be a little easier to get yourself running if you knew there was a reward for you waiting at the finish line. Something to balance out the healthiness of the run with a little indulgence. Ice cream perhaps? Ben & Jerry’s is teaming up with the Delray Beach Running Company to provide free ice cream for people who participate in the company’s weekly Wednesday runs. And have no fear, couch potatoes; runners of all levels are welcome.

Read the full article here: Ben & Jerry’s Sponsors Weekly Ice cream Run Club in Delray Beach

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